Going, going, gone!
Some of the state’s fastest talkers will come together next month when the 2007 Wisconsin Auctioneers Conference meets in the Wisconsin Dells. Imagine the cacophony that will fill that meeting room!
While known for their lightning-fast delivery on the auction block, most people don’t realize the work these folks do when they aren’t bringing down the gavel and yelling “Sold, to the highest bidder!”
Auctioneers plan, organize and coordinate auctions and must become marketing experts and understand advertising techniques. Many continue to use the traditional print media but many have ramped up their advertising by using the internet. They’re also out and about networking, getting to know potential customers and contacting them well in advance of an auction.
To make the most for their clients, auctioneers need to know the value of the products they sell and the best way to present it. They also know how to get ride of the klinkers. C’mon, raise your hand if you’ve been stuck with the bucket of bolts, sickly green lamp and pair of old roller-skates that were thrown in as part of the package deal just to get the one item you had coveted from afar. Don’t worry, white elephant gift exchanges are a great place to unload these treasures.
A good auctioneer like Pat O’Brien of Eden also knows how to get the crowd in a good buying mood with a few good jokes or anecdotes aimed harmlessly at folks sitting in the audience. Here’s a joke I customized just for Pat.
One day a man went to an auction being called by Pat O’Brien. While there, he bid on an exotic parrot. He really wanted this bird, so he got caught up in the bidding. He kept on bidding, but kept getting outbid, so he bid higher and higher and higher. Finally, after he bid way more than he intended, he won the bid - the fine bird was finally his! As he was paying for the parrot, he said to Pat, "I sure hope this parrot can talk. I would hate to have paid this much for it, only to find out that he can't talk!"
"Don't worry", Pat said, "He can talk. Who do you think kept bidding against you?"
Some of the state’s fastest talkers will come together next month when the 2007 Wisconsin Auctioneers Conference meets in the Wisconsin Dells. Imagine the cacophony that will fill that meeting room!
While known for their lightning-fast delivery on the auction block, most people don’t realize the work these folks do when they aren’t bringing down the gavel and yelling “Sold, to the highest bidder!”
Auctioneers plan, organize and coordinate auctions and must become marketing experts and understand advertising techniques. Many continue to use the traditional print media but many have ramped up their advertising by using the internet. They’re also out and about networking, getting to know potential customers and contacting them well in advance of an auction.
To make the most for their clients, auctioneers need to know the value of the products they sell and the best way to present it. They also know how to get ride of the klinkers. C’mon, raise your hand if you’ve been stuck with the bucket of bolts, sickly green lamp and pair of old roller-skates that were thrown in as part of the package deal just to get the one item you had coveted from afar. Don’t worry, white elephant gift exchanges are a great place to unload these treasures.
A good auctioneer like Pat O’Brien of Eden also knows how to get the crowd in a good buying mood with a few good jokes or anecdotes aimed harmlessly at folks sitting in the audience. Here’s a joke I customized just for Pat.
One day a man went to an auction being called by Pat O’Brien. While there, he bid on an exotic parrot. He really wanted this bird, so he got caught up in the bidding. He kept on bidding, but kept getting outbid, so he bid higher and higher and higher. Finally, after he bid way more than he intended, he won the bid - the fine bird was finally his! As he was paying for the parrot, he said to Pat, "I sure hope this parrot can talk. I would hate to have paid this much for it, only to find out that he can't talk!"
"Don't worry", Pat said, "He can talk. Who do you think kept bidding against you?"
posted by the farmer's wife @ 9:34 PM
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